Effortless plant care for real people – not just green thumbs

Willow monitors the key factors that affect your plant's health and translates this data into simple, actionable notifications.

Keep your plants thriving by knowing when to water, to reposition your plant, or adjust the room's conditions.

  • Water perfectly

    The quickest way to kill a plant? Too little or too much water. Stop guessing over when and how much to water.

  • Find the right light

    Plants need light to thrive, but figuring out the right sun exposure per plant is tricky. Set growth goals and find the best place for your plant.

  • Create comfy conditions

    A lack of humidity or too much heat or cold is a recipe for stressed out houseplants. Say goodbye to brown, crispy leaves!

Easy setup, epic growth

  • Willow App
    1

    Install

    Free to download on iOS and Android

  • Willow Sensor
    2

    Setup

    Pair your Sensor and Hub to the app and connect to WiFi

  • Willow Sensor
    3

    Plant

    Get actionable alerts and plant score updates within hours

  • Willow Sensor
    4

    Care

    Learn simpler, smarter plant care with Willow
How it works

Shop the range

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  • Willow Starter Pack

    Starter Pack

    Starter Pack

    Plant With Willow

    £34.99
    £34.99 £31.49
    Sale Sold out

    For the budding plant enthusiast

    1 Sensor & 1 Hub

  • Willow Plant Parent Pack

    Plant Parent

    Best Seller

    Plant Parent

    Plant With Willow

    £73.99
    £73.99 £66.59
    Sale Sold out

    For the growing plant lover

    3 Sensors & 1 Hub

  • Moss Coloured Urban Jungle Pack

    Urban Jungle

    Urban Jungle

    Plant With Willow

    £112.99
    £112.99 £101.69
    Sale Sold out

    For the avid plant collector

    5 Sensors & 1 Hub

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  • Screenshot of plant identification in Willow App

  • Identify your plant

Plant care in your pocket

Your plants will (finally!) have a voice. Get real-time alerts from them in the app, plus expert tips and features that take the guesswork out of plant care.

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Real people, real results

60,000 plants saved worldwide and counting. Now that’s responsible plant parenting.

  • Willow products sitting in front of a collection of healthy houseplants such as a monstera, ficus and snake plant

    Matt F.

    Blew away my expectations. After using them for about 2 weeks now I no longer know what I would do without them! It even alerted me when my Tineke wasn't getting any light because a housemate closed the blinds on it. 10/10 I've already started raving about Willow to everyone I know! ...
    Blew away my expectations. After using them for about 2 weeks now I no longer know what I would do without them! It even alerted me when my Tineke wasn't getting any light because a housemate closed the blinds on it. 10/10 I've already started raving about Willow to everyone I know!
    Verified customer
  • large vibrant Calathea makoyana

    Kate F.

    I love how easy this device makes plant care. It feels like my babies talk to me. It has totally changed the way I water them and my plants seem so much healthier. The only drawback is the light sensor, bushy larger plants mean the sensor is under the leaves and so the light readings are useless, I’m not sure there is even a way to fix this for larger plants but I’ve purchased a separate light meter and now have it all worked out. ...
    I love how easy this device makes plant care. It feels like my babies talk to me. It has totally changed the way I water them and my plants seem so much healthier. The only drawback is the light sensor, bushy larger plants mean the sensor is under the leaves and so the light readings are useless, I’m not sure there is even a way to fix this for larger plants but I’ve purchased a separate light meter and now have it all worked out.
    Verified customer
  • Moss Willow Sensor in a healthy Monstera Thai Constellation

    Tracey P.

    Absolutely love my Willow Sensors ♥️ I’m slightly addicted! Brought 3 thinking it would be enough…it wasn’t 😝 Back to Bunnings for 2 Urban Jungle packs! Customer service is outstanding. I had a problem with my Hub connection (it was me!) so emailed customer service and they had me back online in a day. Vera even checked in to see everything was ok afterwards. My plants are thriving and I now have plant selection confidence. Great product 🌟 ...
    Absolutely love my Willow Sensors ♥️ I’m slightly addicted! Brought 3 thinking it would be enough…it wasn’t 😝 Back to Bunnings for 2 Urban Jungle packs! Customer service is outstanding. I had a problem with my Hub connection (it was me!) so emailed customer service and they had me back online in a day. Vera even checked in to see everything was ok afterwards. My plants are thriving and I now have plant selection confidence. Great product 🌟
    Verified customer
  • Charcoal Willow Sensors lie next to the Plant Parent giftbox

    TeamGingerHouse

    We bought the pack to take all the guesswork out of caring for our indoor plants. Could not be happier. They are thriving. Knowing how the plants are “feeling” is so handy. Making sure we locate them in a great spot indoors and making sure we keep the water level right is so much easier with this product. Going to get some more soon as we have been more confident to get more indoor plants now we aren’t killing them all haha. ...
    We bought the pack to take all the guesswork out of caring for our indoor plants. Could not be happier. They are thriving. Knowing how the plants are “feeling” is so handy. Making sure we locate them in a great spot indoors and making sure we keep the water level right is so much easier with this product. Going to get some more soon as we have been more confident to get more indoor plants now we aren’t killing them all haha.
    Verified customer

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FAQ

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What does Willow do?

We make plant care easy! Our smart plant Sensor monitors your plant for its species-specific needs. When your plant needs a care action, you’ll get an alert to your mobile via our app.

We take the guesswork out of plant parenthood, giving your plants a voice and giving you the knowledge and tools to achieve the thriving indoor jungle of your dreams.

How does Willow work?

The Willow ecosystem is made of our Sensor, our Hub and our app.

Our Sensor knows your plant and its unique preferences. It plants into your houseplant’s pot and monitors soil moisture, light exposure, and temperature and humidity.

The Sensor and the Hub communicate constantly. Plant updates from the Sensor are sent to the Hub and uploaded into the app so you can track your plant’s happiness score and conditions from anywhere, any time. 

When your plant needs care, an alert is sent right to your mobile via the app. 

Our Hub connects to your home WiFi. The Sensor gets connected to the app and communicates with the Hub via Bluetooth.

What does the Sensor measure and how accurate is it?

Our Sensor measures the four factors that are most critical to your plant’s well being: soil moisture, ambient light, temperature and humidity. Leveraging smart tech in one user-friendly compact product, our Sensor’s readings are very accurate, with readings measured and recorded within 2% accuracy.

How does Willow compare to other measuring solutions?

Most solutions measure just one thing — like moisture or sunlight — and give you a number without any context, leaving you guessing on what to do next. Willow knows your specific plant, understands its environment, and factors in things like location, seasonality, and weather. Then it turns all the complexities of plant care into simple, timely alerts that tell you exactly when and how to care for your plant.

How do I set up the Sensor and Hub?

Setting up is easy. Every product comes with our setup instructions and a link to an informational video showing you the ins and outs of how to get started.

Step 1: Download

Install the Plant with Willow app on iOS or Android

Step 2: Setup
Easily connect your Hub to your home Wi-Fi and your Sensor to the app. Once connected, your Sensor communicates with the Hub via Bluetooth

Step 3: Pair up
Choose the plant type your Sensor will be paired up with. The Sensor will monitor your plant based on its species-specific preferences

Step 4: Plant
Plant your Sensor into your plant’s soil, angling the light pipe towards the source of light

Once planted, relax and wait for your plants to start doing the talking! Updates from the Sensor should start populating in the app within 24 to 48 hours.

Do I need the Hub to use the Sensor?

Yes, the Hub is essential for your Sensor to work its magic. Think of the Hub as the brains of the operation, while the Sensor is the eyes and ears.

How many Sensors can I connect to a Hub?

You can connect up to 40 Sensors to one Hub within range. That’s a lot of plants!

What is the range of the Hub and Sensor?

Our Sensor has a Bluetooth range of approximately 20 metres (or, the length of a bowling lane!). This works great for most single story homes. For split level homes, we recommend adding a second Hub.

Does the Hub need to remain plugged in at all times?

Yes! The Hub needs to be plugged in and powered on for an uninterrupted Willow experience. It's constantly communicating with the Sensors and providing plant updates in the app. Keeping your Hub plugged means you won’t miss a thing.

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