About

We love plants. That's why we made Willow.

Look at us grow

Sept 2020
Idea is born & tested with market
Nov 2020
Willow founded
Dec 2020
Began to develop plant database
May 2021
Developed POC sensor & app
Nov 2021
Launched Kickstarter campaign
June 2022
Developed sensor & hub prototypes
Sept 2022
Calibration of sensor & database
Feb 2023
Developed injection mould tooling
June 2023
Presale of Willow devices
Nov 2023
Product launch
June 2024
For sale at Bunnings
Nov 2024
Launched in the UK

If your plant could talk, what would it say? That’s what our founders Jared and Jimmy wondered. Right after taking another dearly departed houseplant to the compost bin.

Willow was born out of a love for indoor plants and the frustration of never quite understanding what they need. Spending more time at home during that global event in 2020, Jared and Jimmy’s plant collections grew. Their green thumbs? Not so much. 

They weren’t alone. Over 60% of UK houseplant owners accidentally kill them each year, with 42% admitting they don't know how to care for them. It’s not for a lack of trying but simply, plant care is complicated. So Jared and Jimmy set out to simplify plant care with user-friendly tech to finally crack the age-old mystery of keeping a houseplant alive.Plant with Willow was founded in November 2020 with development of the plant library, app and Sensor prototype underway. Jared and Jimmy launched a Kickstarter  in November 2021, doubling their funding goal with backers from around the world. 

We delivered our first product in November 2023. Our team and our collective plant collections have been growing since. You can now find Willow keeping houseplants happy and healthy across 28 countries – and likely on the shelves of your local Bunnings, too.

Willow founders Jared and James
Willow Starter Pack

Willow's an award winner

We sought to make a product that looks as good as it works – and the experts said we nailed it. Winning a Good Design Award in Consumer Tech is a big nod to the innovation and style we built into our smart plant Sensor. Creating a product that puts the fun in functionality was no small feat. We needed a sleek and subtle exterior, a tough interior to house and protect the tech, and an end product worthy of your Fiddle Leaf. The result? A clever Sensor that has “set a new standard for product design”. Find out how we did it ↗.

  • Women's Weekly

    How to stop accidentally killing your indoor plants

    Read article
  • Charcoal Willow Sensors in a potted Polka Dot Begonia and Monkey Mask Monstera
    Seven News

    Best device for indoor plants

    Read article
  • A collection of potted houseplants with a Willow prototype
    Startup news

    Plant with Willow launches Kickstarter campaign

    Read article

Meet Team Willow

We're a collaborative bunch who love houseplants and hate to see them suffer – or worse. That's why we made Willow to take the guesswork (and heartbreak!) out of plant care.

  • JARED

    Founder
    Head of Willow

    Plant pick: Alocasia

  • JIMMY

    Founder
    Head of Ops

    Plant pick: Monstera

  • BROCC

    Horticulturist
    Plant doctor

    Plant pick: Anthurium

  • ALISSA

    Digi Ops Manager
    Web Dev

    Plant pick: Boston Fern

  • COURT

    Marketing Manager
    Storyteller

    Plant pick: Heartleaf philo

  • JESS

    Creative Lead

    Plant pick: Ficus

  • VERA

    Customer Support

    Plant pick: Devil's Ivy

  • REECE

    Creative

    Plant pick: Schefflera

  • NICO

    Digital Marketing Specialist

    Plant pick: Bonsai

  • JACK

    Logistics

    Plant pick: Kentia palm

  • NAT

    Sales executive

    Plant pick: Golden pothos

  • SANNY

    Frontend App Dev

    Plant pick: Bamboo

  • PRAKASH

    Backend App Dev

    Plant pick: Aloe Vera

  • KUMAR

    Quality Assurance

    Plant pick: Common Rose

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